BREAKING: The fight for control of Congress is EXTREMELY CLOSE, but unless something changes BEFORE MIDNIGHT, Democrats are going to suffer CRUSHING DEFEATS under a wave of Republican big money.
But wait, Republicans, too, are being BEAT UP and CAN’T DEFEND THEMSELVES against Democrats who are OUTRAISING them.
Welcome to the politics of gloom, where Democratic and Republican operatives are dashing off Chicken Little emails at a dizzying rate, urging supporters to type in their credit card numbers and give $5, $10, or more ahead of a Tuesday night federal elections deadline — all in the name of leveling the playing field with the other sides’ relentless billionaires.
So in an election where America’s political mood is dark, but the potential to raise money is bright, both sides are embracing a simple truth: Pessimism sells.
Gloominess used to be the domain of Democrats, who this weekend alone blasted out party fundraising emails declaring “Kiss any hope goodbye,” and “If you’ve given up on this election, then we should just quit now.”
But even Karl Rove — the GOP’s preeminent mega-donor schmoozerwho helped raise $325 million in massive super PAC checks for 2012 by projecting a poll-defying optimism that was laid bare on election night — has altered his approach this time around.