Halloween is a gigantic social media smorgasbord, and few places are better to sample the delights than Instagram. Pet parades. Small children in Elsa costumes. Adults in Elsa costumes. It’s AWESOME. Which makes it the perfect holiday for Instagram to roll out its new video channel.
That’s right, Instagram is launching a video channel—a heavily curated, 24-hour deep dive into the very best videos Instagrammers post. Starting at 1pm on Saturday, Americans can pull up the app, click on the explore tab, and land in an immersive video viewer that will allow them to watch programming from all over the country. It’s like a pop-up cable network dedicated to Halloween.
It’s like a pop-up cable network dedicated to Halloween.