Virtual-messaging service’s pitch designed to convince investors that platform can evolve into a content powerhouse
Snap Inc. Chief Executive Evan Spiegel beside his company’s logo in Los Angeles. Marketing for the virtual-messaging service’s initial public offering will tout Mr. Spiegel as a visionary and the platform as the next Facebook, people familiar with the matter said, but bankers and investors say the story isn’t necessarily an easy sell.Photo: Jae C. Hong/Associated Press
When Snap Inc. goes on the road next year to market its initial public offering, it will be touting more than its popular virtual-messaging service.
Evan Spiegel, the company’s 26-year-old founder, is expected to figure prominently in conversations with investors during the marketing process, known as a roadshow, according to people familiar with the matter. Snap’s IPO bankers and executives are planning to portray Mr. Spiegel as a visionary who knows how to create products for his coveted millennial peer group, the people said.