Pet ’emotion trackers’ and intelligent jeans are here. But do we want them? – Adam Gabbatt Saturday 7 January 2017 03.00 EST


A voyage through the offbeat products on show at CES 2017, the annual electronics show, foreshadows a weird and wild future

 Among the more unusual offering was a rubber collar that promises to ‘feel your pet’s mood’. Photograph: Alamy Stock Photo


Among the more unusual offering was a rubber collar that promises to ‘feel your pet’s mood’. Photograph: Alamy Stock Photo

A pet collar that communicates whether a dog is happy or sad. A robot suitcase. A pair of jeans that gives directions.

These are all real things that real people can supposedly really purchase one day,on show at this year’s CES, the annual electronics show in Las Vegas.

Almost all of the major electronics brands – Sony, Samsung, LG and like – are present at CES, but the real fun is exploring the smaller stalls. There are products for almost everything people could ever need. And plenty of products for things people would never need.

“Feel your pet’s mood,” said a sign at the Kyon pet tracker stall, above a picture of a rubber collar with LED text saying “moody”.

The Pet Tracker, which costs $249 and will be available in April, “learns the dog’s behaviours and translates them into mood”, said Nick Christakis, international sales associate at Kyon.

It also, Kyon says, stops your dog from barking, stops it from getting in a fight, and – if you want – flashes up a message that says: “I love you.” It will also, as the name suggests, track your pet’s location using GPS.

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