Restaurant chain Shake Shack has vowed to adhere to a set of new animal welfare promises that will make the company’s sourcing of chickens more humane, becoming the latest company in the industry to make this pivot.
The fast-casual purveyor of burgers, fries and shakes said it will make sure to source 100% of chickens using standards aligned with the requirement of the Global Animal Partnership (GAP) by 2024—commitments that relate to practices involving genetic recommendations, the environment the chickens live in, and slaughter practices.
“The idea is that by adopting this suite of recommendations, chickens will have much better lives,” said David Coman-Hidy, executive director of nonprofit farm animal advocate The Humane League.
Shake Shack—which this week also announced that the company met its goal for sourcing 100% cage-free eggs by the end of 2016—says the upcoming chicken-related standards will affect all chicken menu items at the company’s 70 U.S. locations. The policies will aim to require less antibiotics and fewer veterinary visits for the chickens, as well as require suppliers eliminate slaughter methods that are purportedly traumatic for the birds.