Apple CEO Tim Cook is calling for a “massive campaign” against fake online news stories.
In an interview with the Daily Telegraph, Cook said governments need to fund the “modern version of a public service announcement” in order to fight the phenomenon and called for education campaigns in schools.
“We are going through this period of time right here where unfortunately some of the people that are winning are the people that spend their time trying to get the most clicks, not tell the most truth,” Cook said. “It’s killing people’s minds in a way.”
Tech companies, most notably Facebook, have been accused in recent months of allowing fake news to spread. In a Senate hearing last month, former Director of National Intelligence James Clapper blamed false news stories for influencing the 2016 presidential race, saying it was part of Russia’s plan to interfere in the election.
The concept of fake news became a widely discussed topic during the 2016 presidential election, describing stories that presented readers with attractive content without being rooted in fact.