March Madness’ Thursday TV Ratings Higher Than Last Year | Tom Huddleston, Jr. Mar 17, 2017 Fortune.com –


On the first day of the NCAA Tournament.

On a day with only a few major March Madness upsets, the NCAA still managed to pull in some of the best ratings for the tournament’s first Thursday in decades.

The NCAA said on Friday that the four networks (CBS and Turner Broadcasting’s TBS, TNT, and TruTV) airing college basketball games on Thursday—the first full day of March Madness—scored Nielsen household ratings that were up 5% from the tournament’s first day last year. According to the NCAA, the four networks averaged a household rating of 5.9, up from last year’s average rating of 5.6. (Nielsen’s household ratings measure the percentage of homes in the company’s metered markets watching a specific program or event.)

Source: March Madness’ Thursday TV Ratings Higher Than Last Year | Fortune.com

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