Donald Trump understands, better than any politician I’ve ever seen, that the question isn’t whether you’re winning the argument — it’s whether you’re dominating and driving the coverage of the argument. And that is his strategy in responding to former FBI Director James Comey’s searing testimony. Trump means to take back control of the storyline. But he doesn’t intend to win the argument, or even offer a persuasive counterargument or narrative of events. Instead, his strategy is to crowd out coverage of Comey’s arguments and force the media to cover bullshit.

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