Michael Bierut: How to design a library that makes kids want to read | TED Talk | TED.com


When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a years-long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers.

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