Democrats in both chambers will gather in rural Virginia on Monday to unveil a new national messaging campaign aimed at easing the economic strain on working-class Americans –– and propelling their party back to power in order to check an unpopular president in Donald Trump.
Behind Senate Minority Leader Charles Schumer (D-N.Y.) and House Minority Leader Nancy Pelosi (D-Calif.), the Democrats are hoping their latest messaging pitch will prove an effective contrast to the Republicans’ policy agenda and pull voters to their side in next year’s midterm elections.
Trump soared to power last year on a simple promise to “make America great again,” and the Democrats have pulled a page from that strategy with a no-frills slogan vowing to provide “a better deal” for a middle class that’s struggled to keep pace with globalization and the march of technology. Like Trump’s campaign, the Democrats’ message suggests both that the status quo is failing working Americans and that the other party is to blame.In its first phase, released Monday morning, the Democrats’ campaign focuses on three broad areas: creating new jobs; lowering prescription drug costs; and restraining the power of corporations. Notably absent from the agenda are the social issues –– things like reproductive rights, immigration reform and gun control –– that have, at times, defined the party.