The alternative meat movement is having a watershed moment.
If you’ve been hankering to try one of the cutting-edge meatless burgers people are talking about but haven’t been able to get your hands on one yet, you’re in luck: Burger King’s Impossible Whopper — a patty made with 0 percent meat — will soon be available nationwide.
It’s been barely a month since the fast-food chain announced it was giving the new Impossible Whopper a trial run in 59 restaurants in the St. Louis area. Already, the results are so promising that Burger King now plans to make the product available in all its 7,200 branches across the US by the end of this year.
“The Impossible Whopper test in St. Louis went exceedingly well and as a result there are plans to extend testing into additional markets in the very near future,” the company said in a statement. “Burger King restaurants in St. Louis are showing encouraging results and Impossible Whopper sales are complementing traditional Whopper purchases.”
The beefless burger is a partnership with the startup company Impossible Foods, which supplies patties made with heme, a protein cultivated from soybean roots that mimics the texture of meat.
The plan for nationwide distribution is further evidence of plant-based meat going mainstream — a huge deal for those who want to see meat alternatives replace actual meat because of concerns over animal cruelty or climate change. If this keeps scaling up, it could help save hundreds of thousands of animals from suffering on factory farms, and it could fight global warming by reducing the number of methane-producing cattle. It could also combat other problems related to our factory-farming system, like antibiotic resistance.