Facebook responded to such concerns in a blog post today, saying that it will soon be testing a “new video matching technology,” allowing video partners to check whether their content has been uploaded without their consent.
“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies,” the company explained in the post. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
During its testing period, the service will be available to several media companies, multi-channel networks, and individual video creators, Facebook says. But it plans to make the tech available to more partners in the future.
The tech sounds a whole lot like what YouTube uses to keep copyright owners happy. Developed in 2007, YouTube’s system, called Content ID, allows creators to discover when any audio or video content they own is uploaded without their consent. When that happens, users can then choose to have it removed, monitored, or monetized by ads placed by YouTube.